Digital campaigns generate dense tables: line items, placements, creative rotations, and geo splits. Whether the source is an ad server export or a planner workbook saved as CSV, the goal is the same: confirm that dates, budgets, and IDs line up before spend hits the exchange.
QA checklist
- Flight dates inclusive versus exclusive end dates, especially across time zones.
- Creative IDs that resolve in the asset library, not just in the planning doc.
- Rate and unit pairs (CPM, CPC, CPA) spelled consistently.
- Duplicate line keys that would double-count impressions in a merge.
Review in Table
Table lets you reorder columns so flight window and line ID stay visible, filter to one advertiser, and search for a trafficking typo without uploading media plans to a third-party converter.